Brooke DeVard Ozaydinli, Product Advertising, and marketing Supervisor, Instagram + Host, Naked Beauty
“I was born in Minneapolis, Minnesota, but have been in New York since I was seven. I was great at storytelling and fashion as a teenager. I had a really embarrassing fashion blog called Glamorous Eccentric, and I was a Ford model in high school – I modeled for Seventeen and Teen People. It was fun because I had to learn how to bring images to life. When I was 17, I also worked in the Features department at Vogue – my mother had worked with Bethann Hardison and written a letter of recommendation for me. But at some point, I realized that I wanted something different. I ended up going to Stanford to study English and it was the opposite of fashion. People did the craziest and coolest technical stuff. I thought maybe working in technology is cool for me because you can’t do anything in fashion as a young man, is it? You mustn’t speak or have an opinion, you just steam clothes and take coffee. With tech, I could have more voice and contribute to work.
After college, I got a job at Burberry in her London office. At the time, Burberry was making really interesting digital technology, so I thought that would help me combine technology with fashion. But a week before my first day at work, they asked me to send my visa and I didn’t have one. I remember hysterically calling my parents and crying. But I still moved to London and applied to other companies. Nokia was launching a music streaming service in the U.S. at the time, and they thought I was a good helper. I was there for two years and made all these short films about music culture. I have to do cool content marketing work, so it worked out for the best.
I met my current husband during the 2012 London Olympics. We were together on long stretches and a year later he suggested. When I moved back to New York to live with him, I got a job as a social media manager at Ralph Lauren. I did Instagram and Pinterest there for a little over two years. Then I went to Viacom to deepen the marketing strategy – I worked with BET for a week, then with MTV and then with Nickelodeon. In search of the future, all paths pointed to Instagram. I’ve been working there for a year and a half. I’m really grateful that I have a job there at this point in history. We are experiencing this democratization of the media, in which anyone who has a story to tell can make it without barriers to entry. Since I am working on videos, IGTV is an important part of my daily work. Find out how we help people on Instagram – be they musicians, makeup artists or fashion designers – to match their IGTV production with best practices. Most of these people use Instagram as a business tool. They build their audience and brand. And I just like to see how the young creators present new interesting modes of storytelling.
I started to learn about oils and aromatherapy when I was studying in a school in a natural way. I didn’t know what I was doing, and it wasn’t as if the drugstore in Palo Alto had the products I needed.
NAKED BEAUTY PODCAST
I’m obsessed with podcasts, but the podcast that I really wanted to hear was with real women who had transparent conversations. At some point in 2016, I decided to do one myself. I had no idea what I was doing. I loved reading long stories about how women like The Top Shelf approach beauty, and I found it so interesting to meet someone. So much comes up about a person when they talk about their approach to beauty; They learn what they appreciate about their background, their culture. And I thought it would be so cool to have a podcast with women that I admired. Not necessarily beauty specialists, but different women with different backgrounds. I still love clothes, but beauty shapes your identity in a way that clothes can’t. So I started in my living room, ordered microphones from Amazon and now we’re there.
I started to learn about oils and aromatherapy when I went to university. I didn’t know what I was doing, and it wasn’t as if the drugstore in Palo Alto had the products I needed. This also happened during the rise of “YouTube Natural Hair Land” – people who make their own potions and lotions. So I was really interested in aromatherapy and started making my own body and face oils. It was this growing obsession that never stopped. Sea buckthorn oil is my absolute holy grail oil – basically, I undo technical products that I have already loved and have found that sea buckthorn is found in most of them. Vintner’s Daughter Serum has it for example. It is bright orange and it really brightens my skin. When I mix it with a little argan oil and apply it to my face, it lights up immediately the next day.
I’m not going to lie, I had terrible outbreaks when I mixed my own things, but that’s how you learn. It took me a long time to realize that coconut oil wasn’t good for my hair or skin. At the time, I was reading things like “seal your ends with coconut oil” and make a coconut oil mask, and I had to learn that it didn’t necessarily work for my hair type. However, I like evening primrose oil to soften my skin. Australian sandalwood – that improves blood circulation and I love the fragrance. I add it to my homemade sugar scrubs. Frankincense is good for firming. I buy my oils from Mountain Rose Herbs – they are the best natural ingredients. We have reached a point where everyone wants to know what they eat and put in their bodies. And I think this development takes place where people realize that they also have to learn about the products that they apply to their skin.
I have naturally dry skin. When I started retinol for the first time, my dermatologist told me Dr. [Elena] Jones, I should try Altreno because it is lotion-based retinol and not as a drying agent. I think it made the biggest difference in my skin. I use it two or three times a week at night and only wash my face in the morning if I used the Altreno the night before. I love my Epi Logic rosehip gel cleaner. It is gentle. If you use very harsh, sparkling clean detergents, your skin will simply become too dry.
After that, it’s time for essence and serum. The Tatcha essence is my favorite. The Epi Logic essence is also good because it contains aloe vera and hyaluronic acid. Or I do Vintner’s Daughter Active Treatment Essence, but I try to combine that with the serum [Vintner’s Daughter]. It depends on my mood. Paula’s Choice BHA is one of the best skincare products I have ever tried – it just works. It really helps with skin texture in a way I wasn’t expecting. One of my favorite serums is from Face Hero. It is natural, of good quality and gives me a shimmer. Everything that makes my skin appear more radiant and moist is what I want. It looks really good under makeup – it shines through in a very beautiful way. Then I love my Epi Logic vitamin C serum.
I am not very loyal when it comes to facial oils – I bounce around a lot, but I use one every day, morning and evening. The Saint Jane oil is really good, as is Vintner’s daughter. Then I do my sun protection. When I do makeup, I do the unseen sunscreen because it is also the best foundation, but the Supergoop moisturizer is what I usually use. If I use “invisible”, I put Protini under first. It is odorless and works with everything. I also really like High Five Cannabis Facial Moisturizers. It soothes my skin in a way that other moisturizers don’t. It contains Sativa oil and my skin loves this ingredient. For the same reason, I also like Origins’ Hello Calm mask. It helps with redness or strange breakouts. I use Shiseido Benefiance eye cream for my eyes. And that seems so extra, but I always do a facial spray. Tata Harper or Gua Sha Rose Facial Water. I got the Gua Sha from Turkey – it really refreshes my skin.
Pharrell also goes to my dermatologist and I always ask myself: “What was Pharrell’s last picture when he was here?”
At night I am a double cleanser. I have my own cleaning oil mix with pumpkin seed oil, squalane and castor oil. I used to buy eye make-up remover pads, but then I found that apricot oil is much better with my Shiseido cotton pads – pads bought in the store are too oily. Rafra Balm Oil Cleanser is my new thing from Japan. It is a cleansing balm and it feels incredible. I will do my oil cleaning first and then use a detergent – either Epi Logic or Cerave Facial Cleanser. I also like Kate Somerville Exfoliating Cleanser. I like double cleansing because getting your skin clean is half the battle.
I use Cure Natural Aqua Gel at night because I think it is the basis for really good skincare – it exfoliates without being hard and I do it once or twice a week. Then I go in with one of my serums. My night serum comes from Isdin-Melatonik. Isdin is one of the brands I got to know from my dermatologist. Pharrell also goes to my dermatologist and I always wonder what was the last time Pharrell took him when he was here? It has a really great texture and plays well with vitamin C. And when I have an outbreak, one of the things I love is Pratima Sandalwood Soothing Lotion. It is not cute; it’s like a calamine lotion.
I’m cleaner in skincare, but I’m more toxic in make-up. I’m obsessed with Kevyn Aucoins Glass Glow Face in Prism Rose – it’s just life. I use it as a pad or as an additional highlight on my cheekbones and collarbones. Kevyn Aucoin knows how to make products that last your lifetime. I feel like I’ve had my Sensual Skin Enhancer for years. It is the best reporting concealer ever made. But if I don’t want so much reporting, I do the Nars Radiant Creamy Concealer.
All Day Luminous Weightless Foundation by Nars is my foundation for “I am flawless, I have an evening event and I want to look perfect”. I really think it’s the best foundation ever made. And then I love the new Fenty Foundation. It contains grape seed oil, and when I apply it, I can be sure that my skin will not suffer from dryness. I also like the Pat McGraths Foundation – it has a very nice finish that doesn’t feel masked – but I can’t wear it all the time because it contains alcohol. No matter what foundation I have, I use MACs Mineralize Skin Finish. It’s such a staple. And then I make some pumps from Urban Decay’s All Nighter. I used to wait until the end to spray everything, but now I spray after every step and I feel that it makes everything last longer – a big difference.
My bronzer is from Becca and I always use a cream blush. I love the blush of Tower 28, Kajer Weiss Above and Beyond, Kosa’s Longitude Zero, Cloud Paint in Dawn, Manasi 7 Heliotrope All Over Color. I got the heliotrope at Onda Beauty in Sag Harbor. And then I’m going to blush over the cream with a powder. Pat McGrath’s highlighter is still one of my favorites. And then I have a Laura Mercier highlighter called Candleglow, which I think is really pretty. I don’t like shimmering or glittering so much, so even the clear Tower 28 balm works as a gloss balm for me – your skin looks moist and beautiful. I am concerned with this glazed make-up aesthetic.
Eye shadow is one of the things I’m not there for right now. I keep it really simple with cream-colored shadows. I love the 10-second Kosas eyeshadow – it’s as easy as putting on lip gloss but for your eyes. It’s just a hint of color and it’s almost impossible to make a mistake with it. Charlotte Tilbury also has easy-to-use eyeshadows. I started working at New York Lash Eyeland years ago with a microblade on my brows. For people like me who don’t have eyebrows, that makes a big difference. For the fine hair I have, I love Saie’s Gel and Boy Brow in Clear. And when it comes to mascara, I love Thrive’s.
Another thing about me is that I am a lip gloss queen – I love lip gloss plus lip liner. I love the Charlotte Tilbury Lip Cheat in Foxy Brown and the Pat McGrath Permagel Lip Liner, and then I go over it with a lip gloss. Chanel makes great lip glosses and I really like the Tower 28 Lip Jelly in Fearless. Thrive also makes an amazing lip gloss called Ruth. I love a bare lip gloss. And Fenty’s Universal Gloss Bomb – love. I don’t know anyone who doesn’t like it.
I tried all the high-end gels and it is the green Eco Styler. You get this hold without crunching or dandruff.
Illeisha Lussiano visits The Hair Artiste on Instagram and does my braids. I’ve had braids since I was eight, and it does the best – they’re light and never stiff. I only get braids two or three times a year because I believe in hair vacations – natural hair is very tiring, even if you have a protective style. But when I have my hair in braids, I really like scalp care. Then I use my own detox scalp spray with patchouli, lavender oil, and mint.
Illeisha is also the person who made me take up washing. Before doing these intricate twists and Bantu knots, I now use Curl Smith once a week before shampooing. It contains many probiotics and also rice. I’ve seen the rice challenges on YouTube where the idea is that your hair will grow faster if you put rice water on it, but I don’t have time for that. I buy one shampoo a year, the Devacurl No-Poo and then the Curl Smith Post-Biotic Conditioner. My vacation destination is Kinky Curly Knot Today. I’ve been using it religiously for about five years. It’s absolutely the best leave-in because it really gets the knots out of your hair; that makes unraveling so easy. And then I just make the gel. Green Eco Styler Gel is the best washing gel. I’ve tried all of the high-end gels and the green eco styler is. You get this hold without crunching or dandruff.
Byredo makes some of the best fragrances; I am now using Flowerhead. It’s actually a spring scent, but I like to wear things that remind me of spring in winter because it lifts the mood. 1996 is very strong and specific, but there’s something about a strong fragrance that speaks to my personality, and I’ve loved it since I smelled it. My everyday life is Diptyque’s Tam Dao. It’s creamy and woody and I love that it’s non-gender specific. My most interesting fragrance from a chemical point of view comes from Escentric Molecules. The idea of a super iso e is so interesting that it smells different in other people, and sometimes you can’t even smell everything. It’s also a really cool scent to be layered for a whole new experience.
Pilates is how I come into contact with my body, how I can’t think of anything. I go to a couple of different places – New York Pilates near Union Square is really good, as is Body Rock. I also love barre classes and Physique 57. It’s so difficult, but you have to focus on the movements. The other training I like to do is dance. I take Banana Skirt Fitness classes and rattle Zumba. They shake their asses for an hour and learn the choreography, like Beyoncé’s homecoming choreography. I just love these courses – ridiculous but so funny. I try to train three times a week. I’ll try it.
My homemade sugar peeling saves me the need for a moisturizer after showering. And then I have my Santa Maria Novella products that I love. From a fragrance point of view, they are simply incredible. I also love handmade soaps. We go to Turkey every summer and all my soaps are from there. They are made from goat milk and honey. I just prefer soap over a shower gel – the foam of soap is better. Go-to Exceptionoil is super moisturizing and ideal for rough areas. It kind of reminds me of Pawpaw; It’s more like a balm. And I make my own shea butter or I use Hanahana Beauty shea butter. This butter sinks immediately into the skin and the ashes are gone immediately. ”
– as reported to ITG
Brooke DeVard Ozaydinli, photographed by Alexandra Genova on January 11, 2019 in New York.